Steve Rowe

Aldi Olive Oil

Aldi were re-launching the oil category with the aim of becoming a destination retailer for shoppers within the category. The range was to focus on premium and specialty olive oils that stood out as the best products available in major UK retailers.

Solution: A single brand across the range to call out the provenance of each oil, with each product having its own character through packaging structures and forming an artisan feeling range within stores.