Coast & Country Homes and Yorkshire Coast Homes begins talks to merge. Based in Redcar and Scarborough, they didn’t just share a coastline but also the vision of offering more.
With a large number of employees and residents between them it had to be right. So a series of workshops were ran for them with representatives from all levels of both companies.
Solution: A new name in Beyond Housing was created, along with a new brand that covered across all channels, livery, uniforms, signage and digital.
The flexible liveable monogram allows for a infinitely morphing face. This reflects the new brands business and social lives through their own and the local communities.