Although Bonns existed their was little known about the brand. So there was an opportunity launch and repositioning of Bonn’s as an original Yorkshire premium cracker.
Create a brand that would help position Bonns & Co within the higher end of the UK and US market.
Solution: A new name in Bonns & Co was created, with a new heritage identity. New packaging with inspired illustrated Yorkshire landmarks, complimented with bright and fresh pastels colour palettes.
Stocked in Harrods and Fortnum & Mason