Steve Rowe

Skipper's Pipes

As one of the most recognisable brands in Danish culture, it was a brave move for Cloetta to change the look of its Skipper’s Pipes packaging.

Solution: Through a careful approach, I went back to the heart of what made it so special to Danish consumers. Keeping the iconic ship as the focal point of the pack, reinvigorating the surrounding elements and introducing a ship’s wheel to reinforce the seafaring nature of the Skipper’s Pipes brand.