Danish owned Moland Group exports building materials across Europe. I worked closely with the Danish team to reposition and rebrand Moland. The work included a full in-depth look at their marketing communication, including new online brand guidelines.
Solution: We developed a positioning that summarised up Moland perfectly - ‘Moland – ganske enkelt’ meaning ‘Moland - Simply’.
A refresh of the logo, but with clear instructions not to losing too much of it’s original look. A new brand mark (Mo-Lines) of oblique angles, symbolising two key areas within the Moland brand. First it’s products - wooden floors, facades and fences, and secondly their renowned line speed and efficiency.
Moland is uncompromising, solution oriented and down to earth company. This gave a platform to refresh the brand to reflected the true Moland brand.
The bold Mo-Lines integrated with photography to create a distinctive suite of printed materials