The Children’s Hospital Charity required a campaign and brand identity to kick-start their new £14m appeal, over a 3 year period, for a new helipad, new waiting room, and new long-stay care facilities.
Solution: The initial problem was overcoming donor apathy following a very successful first phase and sustaining interest given the length of the appeal. The strategy was to focus on the benefits of each individual project.
3 key individual scenes were art directed to highlight the key issue in each area. Each image told a story through the eyes of patient. These became the new core assets, along with a new campaign logo and development of original brand assets.